Changelog

May 2025

This month, we focused on refining user experience across key areas. Alongside targeted fixes and optimizations, a lot of work happened under the hood to strengthen performance and reliability. These updates are part of a broader push to elevate how everything fits and feels, and they set the stage for some bigger features on the horizon.

UX improvements

• We've upgraded the brand highlight experience in the viewer. Previously, hovering over a brand name would quickly highlight matching instances in the image—but speed sometimes came at the cost of accuracy, and could pick up category-common words as well, leading to confusing results. We've refined the underlying logic, so highlights are both fast and precise.

Mobile Updates

• We carried a number of filter options from the web app over to our mobile app, making it easier to zero in on what matters, no matter where you’re working.

• We fixed an issue where version mismatches could cause app crashes on launch. Now, if your app is out of date, you'll see a helpful explainer and a one-tap update button to get you back on track instantly.

April 2025

This month’s updates center on accessibility and precision—making it easier to navigate to the views you need, and giving you sharper tools to define exactly what you’re looking for. From flexible new filter logic to broader planogram access, we’re streamlining your experience while opening the door to deeper, more targeted insights.

We're also continuing to roll out key beta features like Stories and our evolving price assortment tools. Read on for the full breakdown of what's new!

Planograms

• Planograms are now viewable from every landing page. Previously limited to the collection level, they’re now accessible from category, retailer, and other entry points—always pre-filtered and contextually relevant. You can dive into planograms from any of the following:

  • Brands

  • Retailers

  • Categories

  • Store Locations

  • Countries

  • States

  • Cities

Filters

• It’s now possible to add multiple instances of the same filter, enabling more precise and flexible queries. For example, you can search for instances where your brand is present and a competitor is absent by using [Brand] [is any of] and [Brand] [is none of] together.

• Stock level data can now be used as a filter, making it easier to identify out-of-stock situations or low-stock areas in your data.

• All applied filters are now persistent, meaning that they'll be preserved when you refresh the page, switch between private spaces, or share a link to the feed

Analytics & Insights

• You can now view price assortment data on planograms in bar chart, line chart, and scatter plot formats—offering a more flexible and visual way to explore pricing patterns.

Mobile Updates

• The Stories feature is now in beta—available to all users on mobile and selectively on web. This tool is designed for quick, narrative-style views of photo sets. Interested in trying it on web? Let us know!

• We've refined mobile transitions and animations—like swiping through photos and opening/dismissing the viewer—to make interactions feel more fluid and dynamic.

March 2025

We’ve covered a lot of ground this month, with updates that touch everything from analytics to interface design. Two themes that surfaced across much of this work were flexibility—more ways to tailor filters, settings, and workflows—and clarity, with improvements that help teams move faster and with greater context.

Another big update this month: we’ve launched a new On Shelf Availability (OSA) report in beta. It offers a consistent, week-by-week view of product availability across retailers and categories. As it rolls out, it’s set to become a powerful tool for spotting trends, comparing performance, and aligning teams around a shared, visual benchmark.

Lastly, we introduced a new way to take a peek behind the curtains: a brand new experimental features ✨ setting for those curious about what’s coming next. Read on for the full details!

Analytics & Insights

• Launched a new OSA analytics report in beta, giving teams an early look at on-shelf availability data in a structured, exportable format.

• Introduced new filter modifiers ("is any of", "is all of", "is none of") to support more specific and nuanced filtering across feed. Previously, users couldn't search for exact matches of specific criteria: filtering for Tags > Is > Christmas + Displays would return photos that were either tagged Christmas OR Displays, but not Christmas Displays!

• Rolled out a new framework for Advanced Filter Settings. Over time, we've continued to simplify our filter options to make it more accessible for new users. However, more experienced teams have been asking for more options to carry out more precise searches, so we're adding new optional filter tools! Our first new setting is Filter Groups, which allows for multiple sets of criteria to be created. You can read more about this here!

UI Improvements

• Made several updates to the Viewer and Planogram feed UI:

  • Clearer visual cues for overlays like heatmaps and stock levels, including matching colours on hover to create a more intuitive experience.

  • Made share buttons the more obvious primary action, based on user feedback.

  • Completely redesigned the planogram card menu to include more actions (including POG-level analytics), and greatly improved mobile responsiveness.

  • Subtle design tweaks for better readability and flow.

Experimental Features A new Experimental features toggle is now available in Settings. Enabling it will surface some early-stage tools we’re testing internally:

• Stories

• Planogram analytics

These are mainly previews—not yet in beta—so you may notice some quirks, but we’d love your feedback.

Mobile Updates

• Improved the camera and upload flow for faster, smoother capture.

• Brought My Collections to the settings page on mobile for easier access on the go.

• Added new multiselect controls to the My Photos section, allowing you to batch add to collection or delete your uploaded photos.

February 2025

Simplicity and effortlessness are guiding principals for everything we build at Shelfgram. Whether you're browsing for insights at your desk or capturing content in the field, our goal is to make every action feel as seamless as possible. This month, we took a big step toward making store checks even smoother with a complete overhaul of our photo capture and upload flow on mobile.

We’ve removed unnecessary friction from the core store check experience. Previously, each photo had to be uploaded individually - a process that slowed down store checks. Now, photos taken during a visit are batched automatically and queued for upload at the end of your store check, letting you focus on capturing what matters.

Uploading has also been streamlined. To ensure photo quality and prevent accidental app closures, we previously locked the app on an upload screen until all photos were processed. While effective, it meant users were stuck waiting. Now, our new improvements mean that uploads happen silently in the background, so you're free to continue using the app however you'd like. A subtle progress bar below the header keeps you updated on the status of your upload without disrupting your workflow.

January 2025

This month, we’re doubling down on collaboration, making it easier than ever to work with your team on Shelfgram. Previously, when you've wanted to get extra eyes on a collection you're curating, you'd need to send share links to your colleagues. However, this would only let them view your collection - meaning that any extra content they wanted to suggest would have to be shared back to you. We've now added a Collaborative Collections feature, allowing you to invite your team to any collection to help you add photos and grow it faster than ever.

On any collection, you'll see a new button allowing you to add and manage collaborators. You can search through your team and add colleagues them right from this widget. Like any other collection, once you've added the photos you want, you can export as slides for a deck, generate word clouds to look for common themes, and more. Whether you're tracking a trend, preparing insights for a presentation, or organizing competitive intelligence, it's better together.